Felipe has spent his career developing athletes on the field while leveraging growth opportunities for the sports programs he leads. His high level visions and talent-development methods have led him to invitational participation within CONMEBOL/FIFA. Through these events he has firsthand experience organizing youth World Cup qualifying tournaments. Most recently he served as the Head Director of Coaching at Florida Elite Soccer Academy where he oversaw the coaching staff development, tournaments and events organization, sponsorships and partnership planning, and coordination of new programs. Felipe implemented new and innovative techniques to increase enrollment, as well as running one of the largest soccer tournament and ID Showcases in the country. These events not only provided unique opportunities for players, but also brought significant revenue to the local economy.
Prior to his role in youth soccer, Felipe served as an Athletic Director in a private school setting. He was also the Head Coach of the Texas A&M Int. University Women’s Soccer Team. He is a graduate of Texas A&M Int., holding a bachelors degree in Fitness & Sports, as well as a masters degrees in Sports Management and Leadership. He has held the role of adjunct professor at Texas A&M Int. University in the field of Fitness and Sports. He is currently dedicated to building the best sports club in Florida.
Director of Sports Operations
Chelsea is a career higher education administrator, currently serving as a Senior Director at Jacksonville University. She lends her experience to Florida Prime by implementing technical platforms, garnering community support, and working to maximize program participation and outcomes for athletes. Additionally, Chelsea has experience leading youth athletic and recreational programs as co-founder and operator of St. Johns Day Camps and WGV Soccer Academy.
Originally, Chelsea is from Bethlehem, PA, where she attended Moravian College, receiving her bachelors degree and Lehigh University where she studied project management.
Director of Marketing
Jena is a Northeast Florida native and nonprofit professional, currently serving as the Director of Advancement Reporting and Analytics at Jacksonville University. She earned her Bachelor of Business Administration degree in Marketing and Management, as well as her MBA both from Jacksonville University. Over her career, she has organized marketing and outreach efforts for multiple organizations including her lifetime dance studio, Callahan Dance Academy, and the Alumnae Association for her sorority, Alpha Delta Pi, in Jacksonville. Jena has taken dance for 23 years and has taught youth for 10 of those. She also has experience organizing youth dance recreational programs at Callahan Dance Academy. Jena brings her capabilities to Florida Prime as the Director of Marketing to assist in content creation, community outreach, and project management for our programs.
Director of Baseball
Director of Basketball
Director of Softball
Jen Harman graduated from UNF, where she had a standout softball career and maintained a 4.0 GPA. After earning numerous athletic and academic awards, Harman was named UNF’s Scholar Athlete of the Year in 1999.
After graduation, Jen began her teaching and coaching career in St. Johns County. She started the softball program at Bartram Trail and has built it into a public school powerhouse in Northeast Florida. Through 19 complete seasons, Coach Harman has a record of 455-99. She has led her team to 18 play-off appearances, 13 District championships, 5 Final Fours, and 2 State championships. The Bartram Trail softball program has produced 15 St. Augustine Record Players of the Year in those 19 seasons. In addition, many former players have continued their softball careers at high level colleges/universities such as, FSU, Georgia Tech, Princeton, Villanova, UCF, Florida Gulf Coast and several other Division I, Division II and State Colleges.