Administrative Staff

Felipe Munoz

Executive Director


Felipe has spent his career developing athletes on the field while leveraging growth opportunities for the sports programs he leads. His high level visions and talent-development methods have led him to invitational participation within CONMEBOL/FIFA. Through these events he has firsthand experience organizing youth World Cup qualifying tournaments.  Most recently he served as the Head Director of Coaching at Florida Elite Soccer Academy where he oversaw the coaching staff development, tournaments and events organization, sponsorships and partnership planning, and coordination of new programs. Felipe implemented new and innovative techniques to increase enrollment, as well as running one of the largest soccer tournament and ID Showcases in the country. These events not only provided unique opportunities for players, but also brought significant revenue to the local economy. 

Prior to his role in youth soccer, Felipe served as an Athletic Director in a private school setting. He was also the Head Coach of the Texas A&M Int. University Women’s Soccer Team. He is a graduate of Texas A&M Int., holding a bachelors degree in Fitness & Sports, as well as a masters degrees in Sports Management and Leadership. He has held the role of adjunct professor at Texas A&M Int. University in the field of Fitness and Sports. He is currently dedicated to building the best sports club in Florida. 

Kassandra Orloff

Director of Sports Operations


Kassandra has a Masters degree in Sports Management from Western Kentucky University. Prior to working with Prime Sports. Kassandra worked from Western Kentucky University in the Campus Recreation Department for 2 years coordinating Intramural and Club Sports. Kassandra also interned with Mid-South Conference in Game Day Operations. While working at Western Kentucky University, Kassandra held many positions in the National Intramural Recreational Sports Association. She was the Kentucky State Leader and served on many committees in the region. Kassandra is excited to now be working with Prime Sports in Youth Sports where she will have the opportunity to help create an environment and culture that puts the athlete and their families first. 
Chelsea Santoro

Director of Public Relations

Chelsea is a career higher education administrator, currently serving as a Senior Director at Jacksonville University.  She lends her experience to Florida Prime by implementing technical platforms, garnering community support, and working to maximize program participation and outcomes for athletes. Additionally, Chelsea has experience leading youth athletic and recreational programs as co-founder and operator of St. Johns Day Camps and WGV Soccer Academy.

Originally, Chelsea is from Bethlehem, PA, where she attended Moravian College, receiving her bachelors degree and Lehigh University where she studied project management.

Lauren Kelly

Director of Events & Marketing


Lauren is a former professional and collegiate athlete, having been a four-year member of the Dartmouth College Women’s Ice Hockey Team. She was the recipient of the Dartmouth Sarah Kennedy Award, and was named to the ECAC All-Academic Team. Lauren began her post-collegiate career as the Corporate Partnerships Manager for the Florida Everblades professional hockey organization. She additionally served as the Director of the Florida College Hockey Classic, during which she oversaw the management, marketing, and advertising of the event and sponsors.

In recent years, Lauren was asked to return to play hockey professionally and subsequently took on a global venture as a Women’s Sport Ambassador helping China prepare for the Beijing 2022 Winter Olympic Games, while overseeing team digital marketing channels. Lauren has lived in the USA, Canada, and China, and her global travels as an athlete, ambassador for women in sports experiences have fueled her with a keen perspective on culture, social interactions, and the fascinating humanness and reachability of marketing in this day and age. She most recently co-founded social media agency, 42 Growth, and now works for her favorite sports organizations: The Jacksonville Jaguars and Florida Prime Sports, while simultaneously coaching youth ice hockey.

Stephen Decker

Director of Coaching - Soccer


Nathan Floyd

Director of Media

Nathan grew up right here in St. Johns while playing a variety of sports all the way up through high school. He graduated from Bartram Trail where he was in the IT Academy which helped him earn the 8 media-based certifications that he holds. He is currently pursuing a degree in Mechanical Engineering and Bioengineering at the University of Central Florida. Nathan lends his expertise to Florida Prime by maintaining the Prime websites, in an effort to keep Prime players and parents up to date on news and events. If you have any questions, comments, or concerns regarding our websites, contact Nathan at

Sade Meeks

Director of Finance

Ashley Whittaker

Associate Director of Sport Operations


Ashley was one of the first interns during the Fall of 2021. She was able to learn the values and logistics of Florida Prime before graduating from the University of North Florida with a Bachelor’s Degree in Sport Management and accepting a permanent position.

From The Rookie Project to All Sports CampTryouts to Tournaments, Ashley is excited to watch your athlete grow and develop on and off the field.

See her at the fields? Stop by and say hi! Ashley enjoys getting to know each and everyone of you! 


Emily Ryan

Associate Director of Marketing & Events


Kayla Durden

Leadership Development & Marketing

Soccer Staff


Stephen Decker

Director of Coaching

Rita Mankin

Director of Developmental


Travis Bagwell
Matt Crowell
Kirsten Chavez
Stephen Decker
Guillermo Escudero Tello
Katherine Harding
Josh Kettren
Serge Lipovetsky
Rita Mankin
Scott Plavac
Gio Ramirez
Rob Strobeck

Baseball Staff


Ladson Montgomery

Director of Baseball-Recruiting

Ryan Fitzpatrick

Director of Baseball-Showcase


Grant Bigilin
Ryan Doyle
Erick Figueroa
Travis McQuaig
Matt Miller
Josh Persigner
Andy Toelken
Phil Wisser
Travis Yeckring

Basketball Staff

Tim Winter

Director of Basketball

Softball Staff


Jen Harman

Director of Softball

Coaches & Staff

Nathan Foster

Prime Coach

Sabrina Hartsell

Prime Camp Staff

Tennis Staff

Scott Miller

Director of Tennis

Boys Volleyball Staff

Lainey Kekic

Director of Boys Volleyball